When Jamba Juice decided to start offering breakfast, they wanted something outside the store to draw people inside. They wanted something that would scream Jamba Juice from across a parking lot. The fixture would need to be: durable and weather resistant; mobile so store personnel could take it in at night; and able to support different marketing messages over time.

The result was the “Big Blender”: a mobile 5’ tall bill board shaped like a blender. The Big Blender has become an invaluable part of Jamba’s marketing program and has been used to support more than 10 different marketing campaigns.