Web Design that Sizzles
For more than 80 years the SPAM® brand has been bringing the sizzle to kitchens across America. Today, the SPAM® brand is a powerhouse, with more than a dozen varieties that are sold in 41 countries on six continents. Our favorite is Bacon flavored. Think it’s weird? Don’t knock it ‘till you’ve fried it 🙂
Few brands “own’ their search category, but the SPAM® brand is one of them. It’s a fun brand, and the team wanted to redesign the website to better integrate their style, voice, and tone as well add product reviews, and integrate a “where to buy” feature.
As part of the website redesign, we worked with their digital team to redesign all of the product and recipe pages as well as add lots of fun content like a listing of restaurants that feature menu items made with SPAM. In addition to improving the site visuals, we also improved technical components, such as adding structured data, that would help the site work well with kitchen smart speakers.