Reducing Traffic Congestion

Everybody hates traffic. This video explains how we can make small changes and investments into Northern California’s rail system.

The leadership of Union City needed a short, engaging video to help voters and other influencers see value in improving rail-based transit.

We worked with representatives of the city to understand the challenges and their innovative proposal. The resulting video captures the viewer’s attention – you have no choice but to learn about their rail project.

The project included:

  • Scriptwriting
  • Storyboarding
  • Voice over recording
  • Music Selection and licensing
  • Animation
Union City logo

Our Process

Communication Goal

Good video production starts with defining, in plain terms, what you want the viewer to learn and or to do.


Armed with the communication goals, our writing team will create a script that tells the story with a clear build of ideas. This script helps determine run-time and cost.


After the script is approved, we’ll create a detailed storyboard that clearly defines the visuals that will appear on the screen. For Live shoots, this includes a detailed shot list.


After the storyboard is approved we’ll shoot live-action scenes or create the art assets used in an animated video. We’ll combine a voice-over and music as needed.


Lastly, we’ll work with you to publish the video on the targeted platforms. In most cases, we recommended including closed captions.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.