The Station District is a planned community in Union City California that combines 1,700 housing units and 1.2 million square speed of office space next to a new BART station. Union City leadership envisions the Station District as a world-class, transit-oriented community with new retail, public amenities, high-density housing, and a job center all linked by bicycle and pedestrian facilities.
The leadership of Union City was so pleased with the work we did on developing a new brand for Union City, that they asked for our help creating a brand identity for this 471 development
We worked with the city’s business development group as well as key business leaders. Given the number of people involved, we used a combination of meetings, workshops, and online surveys to execute our 3Ps methodology.
Using our methodology, we worked to define the brand pillars, brand personality, and brand promise that would represent this new community.