Building Life Through Lidar
We were thrilled when Seagate came to us to help them name their cool new subsidiary. This new company produces Lidar technology with integration capabilities for automotive, industrial automation, and smart cities.
Our approach was to take them through a series of branding workshops to:
- Help their team establish shared goals so that everyone is on the same page
- Help our team understand their values and why they do what they do
- Set a framework that would guide every decision of the project and beyond
Together, we developed the name AXIO Lidar to effectively represent the company’s values, culture, and purpose.