Kings of the Charcuterie Craze

For more than 100 years, the wonderful people at Columbus Craft Meats have been making great-tasting salami and deli meats. This team has a real passion for quality, and we are thankful that they selected Zooka to redesign their website.

Pinterest and other social factors created a situation where suddenly everyone needed to be able to put together a tasty-looking charcuterie board. Where other brands saw confusion, Columbus tasted opportunity.

We worked with the brand team to create SEO-optimized educational information (“what is charcuterie”, “How to make a charcuterie board” etc.) and presented it in a cool visual style that celebrated the artisan quality of their brand.

Columbus logo

Our Process

Communication Goals

We’ll analyze your audience and map out communication goals for the site. This includes researching how people search for content like yours.

Strategy & Architecture

Every web page should answer a question. To help the site score well in SEO we’ll plan and organize the content based on user searches.

Compelling Content

Our copywriting team will write compelling copy that focuses on the benefits of your product while incorporating keywords.

Award-Winning Web Design

We incorporate best practices for UI/UX, User Journey, as well as ADA compliance. We’ll create illustrations, images, icons, animations, and infographics that help tell your story.

Expert Web Development

Our Development team uses a responsive, mobile-first approach. In most cases, we develop on Word Press and host on Google Cloud.

QA, Testing, and Launch

In this final phase, we test using tools that emulate different browsers and operating systems to ensure they look amazing on any device.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.