Kings of the Charcuterie Craze
For more than 100 years, the wonderful people at Columbus Craft Meats have been making great-tasting salami and deli meats. This team has a real passion for quality, and we are thankful that they selected Zooka to redesign their website.
Pinterest and other social factors created a situation where suddenly everyone needed to be able to put together a tasty-looking charcuterie board. Where other brands saw confusion, Columbus tasted opportunity.
We worked with the brand team to create SEO-optimized educational information (“what is charcuterie”, “How to make a charcuterie board” etc.) and presented it in a cool visual style that celebrated the artisan quality of their brand.