An iconic American food brand

For almost 90 years, SKIPPY® brand peanut butter has been a favorite of families across the US. Today they sell more than a dozen different products varies around the world

The brand team wanted to redesign the website to better represent their brand voice, improve SEO, add product reviews, and integrate a “where to buy” feature.

As part of the website redesign, we worked with their digital team to redesign all of the product and recipe pages, Our goal was to improve not only the visuals of the site but technical components, such as adding structured data, that would help the site score well for SEO


Our Process

Communication Goals

We’ll analyze your audience and map out communication goals for the site. This includes researching how people search for content like yours.

Strategy & Architecture

Every web page should answer a question. To help the site score well in SEO we’ll plan and organize the content based on user searches.

Compelling Content

Our copywriting team will write compelling copy that focuses on the benefits of your product while incorporating keywords.

Award-Winning Web Design

Our team of experts incorporates best practices for UI/UX, User Journey, as well as ADA compliance. We’ll create illustrations, images, icons, animations, and infographics that help tell your story.

Expert Web Development

Our Development team uses a responsive, mobile-first approach. In most cases, we develop on Word Press and host on Google Cloud.

QA, Testing, and Launch

In this final phase, we test using tools that emulate different browsers and operating systems to ensure they look amazing on any device.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.