An iconic American food brand
For almost 90 years, SKIPPY® brand peanut butter has been a favorite of families across the US. Today they sell more than a dozen different products varies around the world
The brand team wanted to redesign the website to better represent their brand voice, improve SEO, add product reviews, and integrate a “where to buy” feature.
As part of the website redesign, we worked with their digital team to redesign all of the product and recipe pages, Our goal was to improve not only the visuals of the site but technical components, such as adding structured data, that would help the site score well for SEO