Branding & Identity Development
Our proven process saves you time and frustration.
A brand is not just a name or a logo. A brand is a set of expectations, past experiences, stories, and relationships that, when taken together, create a perception. In short, a brand is a promise delivered.
The key to developing a great brand is to
”What I loved is the process. They get to know the business, ask all the questions, not try to push their ideas. They want to understand who we are, what we stand for, what makes us different. That process set everything else up. Then we could work on our elevator pitch, content for the website, and even the way we talk internally as a team. It’s more than just producing a piece of content—it's about our identity.Darryl BrookerLWX CEO
Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.
We start with a workshop where we understand the needs and desires of your customer
It is important to understand how your competitors position themselves – this ensures you can be unique and different
The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise
Armed with a shared understanding of the 3Ps, we can proceed with the design
Over the last 15 years, we’ve built a robust brand development methodology that defers design until after there is a shared understanding of your brand’s key message. We then use that understanding both to create and evaluate the work.
Many brands focus on the basic aspects of WHAT they do, or HOW they do it.
Brands that focus on WHAT and HOW appeal to:
However, buyers of these brands will switch based on pricing, new features, and other factors. Facts and logic don’t inspire loyalty. The analysis doesn’t create relationships.
The strongest brands focus on WHY they do what they do. They have a purpose. A mission. Brands that focus on WHY have an audacious goal and inspire customers to join them on their journey.
Brands with a purpose that answer “why” inspire:
If people believe they share values with your company, they are more likely to stay loyal.
“People don’t buy what you do, they buy why you do it.”
– Simon Sinek
By focusing on the Zooka 3Ps™ first, we are building a tool that
The Zooka 3Ps™ Methodology creates clear, objective, written goals for designers. In addition, it provides a clear set of objective criteria that we can use to measure the ability of the design to communicate these ideas.
This method encourages brands to think big, embrace their passions, and make bold choices about how they choose to define and communicate their identity.
In every single client engagement, the people we work with remarks on how the Zooka 3Ps™ process enabled them to justify bigger, bolder, stronger choices.
We will never ask…
“Which logo option do you like?”
Instead, we will ask…
“Which logo option best represents your 3Ps?”
“When your values are clear, making decisions becomes easier”.
– Roy E. Disney
Our team of strategists, writers, and designers are experts at Brand Identity Development and everything else that goes along with a new Logo.
Audience Research and Consumer Insights
Brand Development, Positioning, and Strategy
Purpose, Mission, Vision, and Values
Business Logo Design
Brand Style Guide
Supporting Brand Icons
Branded Promotional Products
Branded Social Media Templates
We are extremely proud of our work and love sharing the results. Our team collaborates with project stakeholders from concept to activation to help your brand shine all along the way.
The team took home a Gold MarCom award for Branding and Identity Development for the work we did for Union City, California.
During our branding experience with Zooka, we could tell right away that the company is off the charts creative, but what really impressed me was the well-thought-out strategic approach to developing a brand and transforming it into marketing campaigns and programs. Very well thought out.Tony Acosta | City Manager, Union City California
Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.