Modernizing How Retailers Buy Alcohol

LWX is a major wine distributor for retailers all over the country. They are experts in the wine and spirits supply chain and handle everything from sourcing, to importing, to distribution.

LWX came to Zooka to rebrand themselves and establish their online presence through a new website. We worked closely with their team and effectively produced:

  • A brand value system that established their brand identity including core values, personality, and overall mission
  • A complete visual identity including logo, branding guidelines, visual elements, typography, and color palette
  • An informative yet concise website to communicate LWX’s what, and most importantly, their WHY

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.

Audience Analysis

We start with a workshop where we understand the needs and desires of your customer

Competitor Analysis

It is important to understand how your competitors position themselves – this ensures you can be unique and different

Pillars, Personality, & Promise (3Ps™)

The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

The Logo

The LWX logo is symbolic of the company’s attitude searching for endless roads and infinite ways to solve logistical challenges. The balanced shape of the logo is meant to convey their efficient and agile supply chain, while depicting a grape cluster to represent their presence in the wine industry.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.