Sports Academy Branding

Precision Sport Science delivers world-class training to young athletes by taking a data-driven approach to physical training. Their academy focuses on transferable athletic growth as opposed to sport-specific skills. They analyze the data from every training session. In truth, the training is a means to an end: a method to collect granular and robust data.

We worked with the founder to under understand his vision for the company. Using our Zooka 3Ps methodology, we guided the team through a series of workshops designed to define the company’s brand pillars, brand personality, and brand promise.

By clearly defining their positioning and personality, our process not only guided our designers but helped the Precisions Sports team select the option that best fits their brand.

Precision Sport Science logo

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.

Audience Analysis

We start with a workshop where we understand the needs and desires of your customer

Competitor Analysis

It is important to understand how your competitors position themselves – this ensures you can be unique and different

Pillars, Personality, & Promise (3Ps™)

The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

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Precision Sport Science logo

The Logo

The logo combines the feel of an academy emblem, along with elements that represent metrics, measurement, and improvement through data. The logo mark also incorporates key aspects of the brand’s personality including the bold, ambitious pursuit of excellence.

Precision Sport Science logo

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.