Sports Academy Branding
Precision Sport Science delivers world-class training to young athletes by taking a data-driven approach to physical training. Their academy focuses on transferable athletic growth as opposed to sport-specific skills. They analyze the data from every training session. In truth, the training is a means to an end: a method to collect granular and robust data.
We worked with the founder to under understand his vision for the company. Using our Zooka 3Ps methodology, we guided the team through a series of workshops designed to define the company’s brand pillars, brand personality, and brand promise.
By clearly defining their positioning and personality, our process not only guided our designers but helped the Precisions Sports team select the option that best fits their brand.