Complete Identity development
Many products are purchased individually requiring the consumer to shop amongs multiple manufacturers to procure everything they need to solve a problem. The team at Church & Dwight saw an opportunity to combine multiple products from across their brand portfolio to help a consumer group solve a specific need: conceiving a child.
We worked with leaders from multiple brands including:
- Vitafusion ™ vitamins
- Pre-Seed ™ sperm-friendly lubricant
- First Response ™ pregnancy testing kits
- National Infertility Association’s RESOLVE program.
The group wanted to create a single brand experience that would represent the goals of all four organizations. They needed to create a complete brand including a brand name, domain name, logo, and visual identity for their new company. Given the number of groups involved, we used a combination of meetings, workshops, and online surveys to execute our 3Ps methodology.
The information and insights obtained from these meetings enabled the Zooka team to find a name, domain name, logo, and visual identity for the new hybrid entity.