¡More, Por Favor!

Fresh N’ Delicious is a restaurant in Omaha that operates like a food court. The main restaurant serves as a location that houses three separate restaurants serving American, Asian, and Latin American cuisines. The owner of the restaurant wanted to develop a brand identity for its Latin American restaurant including a name and complete brand and visual identity.

Zooka worked with the client to develop a strong and memorable brand that could infuse elements of the main Fresh N’ Delicious brand, while leaning into the restaurant’s unique qualities and offerings.

Together, we rolled out Sabroso, a vibrant and exciting restaurant that served scratch cooked food inspired by the flavors of Latin America. As part of the project, we developed:

  • A holistic brand identity including core values, brand personality traits and attributes, and overall purpose
  • A name and visual identity that aligned with our established Zooka 3Ps (pillars, personality, promise)
  • A framework to guide employees working with the brand to write and design in the same brand style across all channels

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.

Audience Analysis

We start with a workshop where we understand the needs and desires of your customer

Competitor Analysis

It is important to understand how your competitors position themselves – this ensures you can be unique and different

Pillars, Personality, & Promise (3Ps™)

The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

The Logo

Sabroso’s logo is a wordmark that shows the playfulness and excitement food can bring. When the food is tasty it will leave you saying, “¡more por favor!”

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.