¡More, Por Favor!
Fresh N’ Delicious is a restaurant in Omaha that operates like a food court. The main restaurant serves as a location that houses three separate restaurants serving American, Asian, and Latin American cuisines. The owner of the restaurant wanted to develop a brand identity for its Latin American restaurant including a name and complete brand and visual identity.
Zooka worked with the client to develop a strong and memorable brand that could infuse elements of the main Fresh N’ Delicious brand, while leaning into the restaurant’s unique qualities and offerings.
Together, we rolled out Sabroso, a vibrant and exciting restaurant that served scratch cooked food inspired by the flavors of Latin America. As part of the project, we developed:
- A holistic brand identity including core values, brand personality traits and attributes, and overall purpose
- A name and visual identity that aligned with our established Zooka 3Ps (pillars, personality, promise)
- A framework to guide employees working with the brand to write and design in the same brand style across all channels