Bringing the Flavors of Mexico to Your Kitchen
MegaMex needed a website to showcase multiple brands that, in some cases, competed with each other. Each brand had its own set of products, brand, and visual style. In addition, the combined brands had hundreds of recipes.
Most visitors to a food website are there for product information, recipes, or both.
We proposed that we create a new digital destination: Salsas.com, a website featuring everything you need to bring the flavors of Mexico to your kitchen.
We organized recipes by cook time, main ingredient, meal-type, holiday, and other factors that would draw in recipe seekers and then introduce them to the brands.
By combining smaller brands into a single destination site we were able to increase traffic to all brands, improve SEO performance, and create a better customer experience.