Testimonial Video Example | Egnyte

Let Your Customer Tell Your Story

Egnyte sells cloud-based content security, compliance, and collaboration tools for businesses. They wanted to feature an authentic customer story to showcase the benefits of their technology.

Customer testimonials can be challenging as most people, especially those in technology, are not trained in public speaking.

We started by working with the Egnyte team to identify the key points that wanted to highlight. We then worked backward: crafting questions that would lead the customer and help them focus on key talking points.

Much of the video was shot as a dialogue, where we then went back and edited out the questions. The net result is a persuasive testimonial video where the customer seems comfortable and confident in their responses.

The project included:

Identifying communication goals
Writing leading questions
Interviewing the subject
Live video shoot
Storyboarding
Music Selection and licensing
Addition of Animation and motion graphics

Our Process

Communication Goal

Good video production starts with defining, in plain terms, what you want the viewer to learn and or to do.

Scriptwriting

Armed with the communication goals, our writing team will create a script that tells the story with a clear build of ideas. This script helps determine run-time and cost.

Storyboarding

After the script is approved, we’ll create a detailed storyboard that clearly defines the visuals that will appear on the screen. For Live shoots, this includes a detailed shot list.

Production

After the storyboard is approved we’ll shoot live-action scenes or create the art assets used in an animated video. We’ll combine a voice-over and music as needed.

Publication

Lastly, we’ll work with you to publish the video on the targeted platforms. In most cases, we recommended including closed captions.

Let's Chat About Video & Animation

Learn More About Our Video & Animation Services

Let's Chat About Video & Animation

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.