Let Your Customer Tell Your Story
Egnyte sells cloud-based content security, compliance, and collaboration tools for businesses. They wanted to feature an authentic customer story to showcase the benefits of their technology.
Customer testimonials can be challenging as most people, especially those in technology, are not trained in public speaking.
We started by working with the Egnyte team to identify the key points that wanted to highlight. We then worked backward: crafting questions that would lead the customer and help them focus on key talking points.
Much of the video was shot as a dialogue, where we then went back and edited out the questions. The net result is a persuasive testimonial video where the customer seems comfortable and confident in their responses.
The project included:
- Identifying communication goals
- Writing leading questions
- Interviewing the subject
- Live video shoot
- Music Selection and licensing
- Addition of Animation and motion graphics