Let Your Customer Tell Your Story

Egnyte sells cloud-based content security, compliance, and collaboration tools for businesses.  They wanted to feature an authentic customer story to showcase the benefits of their technology.

Customer testimonials can be challenging as most people, especially those in technology, are not trained in public speaking. 

We started by working with the Egnyte team to identify the key points that wanted to highlight. We then worked backward: crafting questions that would lead the customer and help them focus on key talking points.

Much of the video was shot as a dialogue, where we then went back and edited out the questions.  The net result is a persuasive testimonial video where the customer seems comfortable and confident in their responses.

The project included:

  • Identifying communication goals
  • Writing leading questions
  • Interviewing the subject
  • Live video shoot
  • Storyboarding
  • Music Selection and licensing
  • Addition of Animation and motion graphics
Egnyte logo

Our Process

Communication Goal

Good video production starts with defining, in plain terms, what you want the viewer to learn and or to do.


Armed with the communication goals, our writing team will create a script that tells the story with a clear build of ideas. This script helps determine run-time and cost.


After the script is approved, we’ll create a detailed storyboard that clearly defines the visuals that will appear on the screen. For Live shoots, this includes a detailed shot list.


After the storyboard is approved we’ll shoot live-action scenes or create the art assets used in an animated video. We’ll combine a voice-over and music as needed.


Lastly, we’ll work with you to publish the video on the targeted platforms. In most cases, we recommended including closed captions.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.