A Favorite American Food Brands

Jennie-O Turkey is one of the largest producers of turkey products in North America. Their products are sold through retail, deli, and foodservice channels. From 1940 to 1986 it was family-owned before joining Hormel Foods in 2001.

Their original site was a custom-built nightmare that was impossible to maintain. The Jennie-O brand team asked us to redesign their website to:

  • Simply navigation among their 800+ retail products
  • Better leverage their library of more than 1,000 recipes
  • Integrate their “turkey tracker”
  • Add a where to buy feature
  • Add product reviews

With almost 2,000 unique searchable pages, this is the largest website we’ve built.

We built the site on the Word Press content management system and spent a great deal of time creating SEO-friendly copy and images that had strong appetite appeal. The result was a website with significantly improved usability, search performance, and navigation while at the same time having a much lower cost of ownership.

Our Process

Communication Goals

We’ll analyze your audience and map out communication goals for the site. This includes researching how people search for content like yours.

Strategy & Architecture

Every web page should answer a question. To help the site score well in SEO we’ll plan and organize the content based on user searches.

Compelling Content

Our copywriting team will write compelling copy that focuses on the benefits of your product while incorporating keywords.

Award-Winning Web Design

We incorporate best practices for UI/UX, User Journey, as well as ADA compliance. We’ll create illustrations, images, icons, animations, and infographics that help tell your story.

Expert Web Development

Our Development team uses a responsive, mobile-first approach. In most cases, we develop on Word Press and host on Google Cloud.

QA, Testing, and Launch

In this final phase, we test using tools that emulate different browsers and operating systems to ensure they look amazing on any device.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.