A Favorite American Food Brands
Jennie-O Turkey is one of the largest producers of turkey products in North America. Their products are sold through retail, deli, and foodservice channels. From 1940 to 1986 it was family-owned before joining Hormel Foods in 2001.
Their original site was a custom-built nightmare that was impossible to maintain. The Jennie-O brand team asked us to redesign their website to:
- Simply navigation among their 800+ retail products
- Better leverage their library of more than 1,000 recipes
- Integrate their “turkey tracker”
- Add a where to buy feature
- Add product reviews
With almost 2,000 unique searchable pages, this is the largest website we’ve built.
We built the site on the Word Press content management system and spent a great deal of time creating SEO-friendly copy and images that had strong appetite appeal. The result was a website with significantly improved usability, search performance, and navigation while at the same time having a much lower cost of ownership.