The Power of Effective Category Management Systems

If you’ve ever walked into a Sam’s Club you can understand how the location of your product, how it gets marketed, and how well it plays with other products highly influences the likelihood of consumers buying it.

An even bigger challenge is determining how to organize these like-products together, in a way that makes sense to the consumer. Sam’s Club came back to us with that very challenge—to rethink how products were merchandised to increase sales of complex consumer tech products across multiple categories.

The key to a great experience is in putting ourselves in the shoes of the shopper. Zooka strategized an effective category management process that gave every product the same level of care, so customers could pick and choose the best devices for their needs. Products ranged from smart watches, to smart scales, to pet healthcare devices.

Our strategy included:

  • Researching products
  • Mapping consumer goals
  • Creating multiple stories
  • Creating and designing content
  • Rendering 3D design concepts

The result was a table top display that helped the consumer easily shop, compare, and buy.

Our Process

Category Analysis

We approach this like a consumer seeking to understand both you, your product, and your competitor’s

The Reasons To Buy

We focus on benefits over features—on highlighting areas where you are strong and your competition is weak.


We’ll create renderings and a budget for you to review along with a full-scale mock-up for the retail buyer to approve.


We’ll fabricate the displays using the selected materials and printing techniques ensuring we stay on schedule and budget.

Design & Render

We’ll arrange for shipping to DCs or direct to stores and ensure that all displays arrive on time.

Implemented Comparison Charts

Standardized Cross-Brand Product Info

QR Code Integrated Mobile Content

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.