Logo Design for an AI Start-up
In order for Electric Vehicles to become fully-autonomous vehicles, Auto manufacturers need to squeeze an extraordinary amount of computational power within the energy budget of batteries without affecting the range.
Recogni’s technology is purpose-built to enable real-time object identification for autonomous vehicles. Their custom-built ASIC is capable of running deep learning networks enabling cars to see further and recognize objects faster all while using less power. This team of super nerds is backed by BMW iVentures, Toyota Ventures, Mayfield, and others.
We worked directly with the founder and Chief Business Officer (Head of products, marketing & go-to-market) to understand their technology and the important role that power consumption plays in running AI systems on vehicles.
In addition to developing a new company logo, we also created supporting visuals to support the brand including car-camera streets views with data overlays showing object recognition.