Logo Design for an AI Start-up

In order for Electric Vehicles to become fully-autonomous vehicles, Auto manufacturers need to squeeze an extraordinary amount of computational power within the energy budget of batteries without affecting the range.

Recogni’s technology is purpose-built to enable real-time object identification for autonomous vehicles. Their custom-built ASIC is capable of running deep learning networks enabling cars to see further and recognize objects faster all while using less power. This team of super nerds is backed by BMW iVentures, Toyota Ventures, Mayfield, and others.

We worked directly with the founder and Chief Business Officer (Head of products, marketing & go-to-market) to understand their technology and the important role that power consumption plays in running AI systems on vehicles.

In addition to developing a new company logo, we also created supporting visuals to support the brand including car-camera streets views with data overlays showing object recognition.

Recogni logo

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.

Audience Analysis

We start with a workshop where we understand the needs and desires of your customer

Competitor Analysis

It is important to understand how your competitors position themselves – this ensures you can be unique and different

Pillars, Personality, & Promise (3Ps™)

The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

Recogni logo

The Logo

Recogni’s technology is focused on processing visual (camera) images of autonomous vehicles. The logo embodies core elements of the company including a camera lens and vehicle wheels in motion. Their technology is fast amazingly precise, and so we were sure to incorporate a sense of speed and precision into both the logo design and the supporting visuals.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.