Improving Sales on Amazon and Walmart.com
Since 1932, SKIPPY ® brand peanut butter has been a cornerstone of the kitchen pantry, filling lunches boxes picnic baskets, and kitchen tables. Today they sell 27 different products including traditional creamy and chunky as well as new products like squeezables, P.B. Bites, and All Natural.
Since peanut butter doesn’t require refrigeration, it’s ideally suited for online sale and delivery.
That also means it’s an extra competitive environment open to brands that don’t normally appear on supermarket shelves.
The SKIPPY ® brand team asked Zooka to help grow online sales at key retailers including Amazon and Walmart.com by improving the product titles, product descriptions, and supporting eCommerce imagery that appear on retail sites.
Using online tools to help understand consumer search and shopping behavior, we re-wrote all of their online content and created all new images for all of their products.
The result had a measurable, positive impact on online sales.