Improving Sales on Amazon and

Since 1932, SKIPPY ® brand peanut butter has been a cornerstone of the kitchen pantry, filling lunches boxes picnic baskets, and kitchen tables. Today they sell 27 different products including traditional creamy and chunky as well as new products like squeezables, P.B. Bites, and All Natural.

Since peanut butter doesn’t require refrigeration, it’s ideally suited for online sale and delivery.
That also means it’s an extra competitive environment open to brands that don’t normally appear on supermarket shelves.

The SKIPPY ® brand team asked Zooka to help grow online sales at key retailers including Amazon and by improving the product titles, product descriptions, and supporting eCommerce imagery that appear on retail sites.

Using online tools to help understand consumer search and shopping behavior, we re-wrote all of their online content and created all new images for all of their products.

The result had a measurable, positive impact on online sales.


Our Process

Compelling Content

We capture your brand voice but use concise language to quickly communicate your message.

User-Friendly Info

Uniform eCommerce tiles across brand products make it easy for consumers to find the information they are looking for.

Award-Winning Design

Our team of talented designers will create compelling on-brand imagery to support your sales goals.

Sample ecommerce page for SKIPPY peanut butter
Ecommerce main image with main SKIPPY peanut butter specifications
Ecommerce image with caption Go To Your SKIPPY Place
Ecommerce image including all ingredients in SKIPPY peanut butter
Ecommerce image of protein content in SKIPPY peanut butter
Ecommerce image of peanut butter toast with the caption endless possibilities
Ecommerce image with SKIPPY peanut butter nutrition facts
Ecommerce image showing SKIPPY peanut butter jar size
Ecommerce image showing all available SKIPPY peanut butter sizes

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.