Promotional Products Branding

Chameleon Like, Inc. is a manufacturer serving the promotional products industry with custom-made Journals, Notebooks, Binders, Folders, and boxes. They are the parent company of Savi Notes and Packed.

The leadership of Chameleon Like was so pleased with the work that we did create the name and brand identity for Savi Notes, that they asked us to create a new logo for their existing parent company.

Working with the CEO and the same group of executives, we used the process to clarify and define the company’s vision and values. brand pillars, brand personality, and brand promise. Since our client was already familiar with the 3Ps process, the project went quickly and smoothly.

By clearly defining the brand’s core elements, in language that business people can understand, everyone involved had a shared understanding of what the brand should be. The client remarked that the process “built a muscle” that helped them understand how to evaluate brand identity systems.

Chameleon Like logo

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.

Audience Analysis

We start with a workshop where we understand the needs and desires of your customer

Competitor Analysis

It is important to understand how your competitors position themselves – this ensures you can be unique and different

Pillars, Personality, & Promise (3Ps™)

The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

Chameleon Like logo

The Logo

The core of the brand is about expressing ideas through paper. The final version of the logo has elements of origami, reflecting a hand-crafted, tailor-made feel. Asymmetric elements and varied line weight contribute to the brand’s value of being environmentally friendly

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.