Promotional Products Branding
Chameleon Like, Inc. is a manufacturer serving the promotional products industry with custom-made Journals, Notebooks, Binders, Folders, and boxes. They are the parent company of Savi Notes and Packed.
The leadership of Chameleon Like was so pleased with the work that we did create the name and brand identity for Savi Notes, that they asked us to create a new logo for their existing parent company.
Working with the CEO and the same group of executives, we used the process to clarify and define the company’s vision and values. brand pillars, brand personality, and brand promise. Since our client was already familiar with the 3Ps process, the project went quickly and smoothly.
By clearly defining the brand’s core elements, in language that business people can understand, everyone involved had a shared understanding of what the brand should be. The client remarked that the process “built a muscle” that helped them understand how to evaluate brand identity systems.