eCommerce Marketing
The subtle art of selling your stuff online.
WE CREATE PRODUCT PAGES THAT DRIVE SALES
Zooka can strategize, write, design, and optimize your product detail page (PDP) content, whether you’re hosting on an ecommerce platform like Amazon and Walmart, or your own retail website. Our optimization efforts include product images, page titles, product bullets, and long-form descriptions, designed to meet the requirements of the platform you’re selling on.
Online sales through retailers like Amazon, Walmart, and Best Buy, are increasingly important sources of revenue. But eCommerce is so much more than making products available for sale online. A good ecommerce marketing strategy requires a strategic process that will help you get found and close the sale.
AN OPTIMIZED ECOMMERCE PDP CONTAINS
Our Process
Understand Your Product & Audience
Discovery of your product and target audience to be able to promote your product in a way that appeals to shoppers.
Learn from Your Competitors
Analyze why someone would choose another brand over yours and what you can do to improve.
Keyword Research
Getting found starts with identifying common industry terms and how people are searching for your product.
Develop Optimized Content
Offer value and make your products appealing so shoppers are persuaded to buy from you over the competition.
Appeal with Design
Tell a story through imagery, color, and brand personality that will help shoppers envision themselves with your product.
2 KEY CHALLENGES IN ECOMMERCE
Getting Found
Getting found starts with creating content that is attractive to Google and retail search engines so your target audience can find you.
Closing the Sale
The key to closing the sale is to present content that clearly communicates why your product is better.
GETTING FOUND
Google searches and Amazon searches are not the same. Consumers use these 2 services for different purposes:
Consumers come to Google to do research. They’re seeking an answer to a question or a solution to their problem:
When consumers know what they’re looking for, they start their search on an e-commerce site like Amazon to find what they need:
To provide the best answers, we work to understand how all your audience(s) talk about products like yours, not just one particular target market. For example, do consumers refer to it as an “office chair”, a “desk chair”, or a “work from home chair”?
Google searches can start off as brand agnostic and less sophisticated in their current knowledge and then grow that sophistication through continued searches, entering more detailed, long-tail keywords as they arrive at the info they seek and eventually turn brand agnostic:
In Order To “Get Found” You Must
Understand how consumer search and their shopping behaviors
Pull sophisticated shoppers seeking detailed product information by making it easy for them to find what they are looking for
Reduce the effort of customers having to search for your item and potential click-fatigue
CLOSING THE SALE
A strategy that effectively wins the customer and closes the sale meets the following ecommerce best practices:
• Targets messaging and helps engage users
• Helps consumers comparison shop
• Reinforces your brand equity and showcases personality
• Makes it easy for shoppers to find what they are looking for
THE IMPORTANCE OF STRUCTURED DATA AND RICH SNIPPETS
Structured data is non-visible, back-end JSON code that helps search engines more easily read, understand, and serve your content in search engine results pages (SERPs).
This allows companies to create rich snippets in the SERP, showing more information like reviews, links to specific pages, and product images in the search results, helping with intangible SEO by owning more real estate in the SERP.
Ready to Expand Your eCommerce Presence?
Contact Us About eCommerce Marketing
Other Services
Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.
