Everything begins with listening. We hold kickoff meetings with our clients, learning as much as we can in order to develop communication objects before we ever begin writing. Once these objectives are finalized and approved, we begin the scripting phase, forming a complete, coherent story that captures the information in the objectives. This includes determining what information should be featured in the voice over, and what serves the story better as an on-screen callout.
After the script is complete and final, we storyboard each scene in order to plan a live action or animation shot list, providing the client a visual companion to the script. Then begins production, which includes finding and engaging any necessary talent, filming any live-action footage, recording the voice over, and creating graphic assets. In postproduction, our videographers and animators assemble the final delivery, editing audio, video and animation together.