Identity Development

Thomas Brothers is an artisan producer of small-batch sparkling alcoholic cider.
Based in Nothern California they use heirloom apples from Sonoma County. All the apples are hand-picked, pressed, slow-fermented, and aged in neutral red wine oak barrels. Using a French technique, the cider undergoes a second fermentation process after it is bottled. Once bottled, this additional step produces carbon dioxide—the engine behind that bubbly mouthfeel in sparkling wine and Champagne.

Once they had perfected their product they were ready to go to market, selling direct to consumers, restaurants, and bars. They needed a logo, label, and visual identity that reflected the history, vision, and commitment to making “Damn good cider.”

Thomas Henry and Jason Thomas are the Thomas Brothers. They selected Zooka to explore and create a visual identity for their company that included multiple product labels, a website, social media, and marketing efforts.

We worked with Thomas and Jason to understand their history, process, and values using our “Zooka 3Ps” methodology and collaborate on a logo and supporting visuals for their business.

Thomas Brothers Hard Cider Company logo

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.

Audience Analysis

We start with a workshop where we understand the needs and desires of your customer

Competitor Analysis

It is important to understand how your competitors position themselves – this ensures you can be unique and different

Pillars, Personality, & Promise (3Ps™)

The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

Thomas Brothers Hard Cider Company logo

The Logo

Their product is handcrafted, authentic, and the result of personal commitment. We knew their logo had to embody those same elements. Rather than building the logo around an icon or image, we created this custom, hand-drawn, logotype that has the feel of a stylized personal signature that reflects the brand’s identity.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.