The Town Kitchen believes that communities grow together. Employing foster & re-entry individuals, the Town Kitchen cooks and delivers delicious catered meals to businesses and events. The Town Kitchen community addresses a need in the Bay Area area for locally-sourced meals, as well as livable-wage jobs and job training programs for local youth.

Zooka worked with the members of the executive team in a series of positioning workshops to define the company’s brand pillars, promise, and personality. We developed customer and employee surveys that validated why they choose The Town Kitchen over competitors, and which aspects of the Zoooka 3Ps resonated with them the most.

By clearly defining their positioning and personality, our process not only guided our designers but helped the leadership team select the option that best fit their brand.

The Town Kitchen logo

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.


We start with a workshop where we understand the needs and desires of your customer


It is important to understand how your competitors position themselves – this ensures you can be unique and different


The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

The Town Kitchen logo

The Logo

A colorful cityscape sprouts from a cooking skillet, representing the growth of a stronger community through food. The vibrant colors are fresh and optimistic to inspire hope.

Client Testimonial

Zooka's Team did an amazing job with our rebrand. They laid out the methodology and hand held our new team through the process. Ultimately our employees and customers loved our new identity.

Eric Quick | President & CEO of The Town Kitchen

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.