NOURISH YOUR TEAM.
GROW YOUR COMMUNITY.
The Town Kitchen believes that communities grow together. Employing foster & re-entry individuals, the Town Kitchen cooks and delivers delicious catered meals to businesses and events. The Town Kitchen community addresses a need in the Bay Area area for locally-sourced meals, as well as livable-wage jobs and job training programs for local youth.
Zooka worked with the members of the executive team in a series of positioning workshops to define the company’s brand pillars, promise, and personality. We developed customer and employee surveys that validated why they choose The Town Kitchen over competitors, and which aspects of the Zoooka 3Ps resonated with them the most.
By clearly defining their positioning and personality, our process not only guided our designers but helped the leadership team select the option that best fit their brand.