Explainer Video Example | Cranberry

3D Video for Healthcare

Cranberry develops, manufactures, and distributes superior quality medical products for healthcare professionals to protect themselves against infections. Their products focus on comfort, strength, and effectiveness providing nothing but the best. The design of the disposable surgical mask hadn’t changed much in more than 100 years. Cranberry’s 360-degree mask is one of the biggest leaps in design for the entire history of disposable surgical masks.

The smallest details make the biggest impact. We used an Elmo FP-C Dual 8mm projector (literally an antique) to capture authentic projection flicker and light leaks. The passage of time sequence is accomplished in one take. We projected directly onto the generic medical mask as it was removed from the model’s face.

The Zooka team designed futuristic outfits and UIs to forge this visionary scene from scratch. The latest in tracking software was utilized to composite the user interfaces with the motions and gestures captured on the green screen cyclorama.

The client has been overjoyed with the results: this video is 4X more likely to be watched than their next best-performing product video.

The project included:

Scriptwriting
Costume and digital 3D set design
Storyboarding
Music Selection and licensing
Voice over recording
Live-action video
3D animation

Our Process

Communication Goal

Good video production starts with defining, in plain terms, what you want the viewer to learn and or to do.

Scriptwriting

Armed with the communication goals, our writing team will create a script that tells the story with a clear build of ideas. This script helps determine run-time and cost.

Storyboarding

After the script is approved, we’ll create a detailed storyboard that clearly defines the visuals that will appear on the screen. For Live shoots, this includes a detailed shot list.

Production

After the storyboard is approved we’ll shoot live-action scenes or create the art assets used in an animated video. We’ll combine a voice-over and music as needed.

Publication

Lastly, we’ll work with you to publish the video on the targeted platforms. In most cases, we recommended including closed captions.

Let's Chat About Video & Animation

Learn More About Our Video & Animation Services

Let's Chat About Video & Animation

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.