3D Video for Healthcare
Cranberry develops, manufactures, and distributes superior quality medical products for healthcare professionals to protect themselves against infections. Their products focus on comfort, strength, and effectiveness providing nothing but the best. The design of the disposable surgical mask hadn’t changed much in more than 100 years. Cranberry’s 360-degree mask is one of the biggest leaps in design for the entire history of disposable surgical masks.
The smallest details make the biggest impact. We used an Elmo FP-C Dual 8mm projector (literally an antique) to capture authentic projection flicker and light leaks. The passage of time sequence is accomplished in one take. We projected directly onto the generic medical mask as it was removed from the model’s face.
The Zooka team designed futuristic outfits and UIs to forge this visionary scene from scratch. The latest in tracking software was utilized to composite the user interfaces with the motions and gestures captured on the green screen cyclorama.
The client has been overjoyed with the results: this video is 4X more likely to be watched than their next best-performing product video.
The project included:
- Costume and digital 3D set design
- Music Selection and licensing
- Voice over recording
- Live-action video
- 3D animation