Driving eCommerce Sales for ADT Security
ADT is the largest residential security company in the country. It has been in this business for 145 years and has approximately 6 million U.S. residential customers that are monitored round the clock by nine fully-staffed, interconnected security centers nationwide. A leader in home security, ADT has annual revenue of more than $5B
Online sales through retailers like Amazon and Best Buy are increasingly important sources of revenue. However, the digital retail channel is highly competitive. ADT’s retail team asked for Zooka’s help creating product titles, product descriptions, and image assets that would help drive sales and reinforce brand equity.
Using online tools to help understand consumer search and shopping behavior, we create new product titles, product descriptions, and new image tiles for their products. The resulting assets helped make ADT security products get found, and help drive sales.