Complete Identity Development

This manufacturer produces custom branded notebooks for their clients so that each customer can celebrate their group’s identity. The company’s products are highly customized and somewhat unique to the organization or company that orders them.

Before they could launch, they needed to create a complete brand including a brand name, domain name, logo, and visual identity for their new company.

We worked directly with the company’s CEO his executive team. Using our Zooka 3Ps methodology we took their team through a process that crystalized the essence of their brand.

When then used the 3Ps to create naming options while understanding that the client needed to be able to obtain the domain name for the new brand. After creating (and registering) the name, we used the 3Ps framework to create logo options followed by supporting brand visuals.

Savi Notes logo

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.


We start with a workshop where we understand the needs and desires of your customer


It is important to understand how your competitors position themselves – this ensures you can be unique and different


The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

Savi Notes logo

The Logo

The brand is about freedom, expression, and customization.   Rather than building the logo around an icon or image, we created this custom, hand-drawn, logotype that has the feel of a stylized personal signature that reflects the brand’s identity.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.