Complete Identity Development
This manufacturer produces custom branded notebooks for their clients so that each customer can celebrate their group’s identity. The company’s products are highly customized and somewhat unique to the organization or company that orders them.
Before they could launch, they needed to create a complete brand including a brand name, domain name, logo, and visual identity for their new company.
We worked directly with the company’s CEO his executive team. Using our Zooka 3Ps methodology we took their team through a process that crystalized the essence of their brand.
When then used the 3Ps to create naming options while understanding that the client needed to be able to obtain the domain name for the new brand. After creating (and registering) the name, we used the 3Ps framework to create logo options followed by supporting brand visuals.