Game Company Branding
Rocket is a family entertainment company focused on game development for VR platforms. They see VR as an enabling technology that provides for a completely new form of expression. While there are many companies developing “Shoot ‘em up” games, the Rocket team is focused on family-friendly interactive entertainment for young audiences.
Their game titles include:
- First-ever animated VR comedy series that chronicles the adventures of two 11-year kids
- A family-friendly game where kids can explore, utilize new gadgets and tools, and discover fun surprises on their quest
While the first game was being developed, founder and CEO Doug Kryan knew he had to create a brand that would resonate with his target audience and reinforce his company’s vision and values.
We worked with Doug and other members of senior leadership to understand the family ideals, personality, and core values of the company. Using our Zooka 3Ps methodology, we worked with the team to define the company’s brand pillars, personality, and brand promise.
We then used the results of the 3Ps workshop both to guide the creation of the logo and to help the client team use objective criteria to provide feedback and ultimately select how their brand should be visually represented.