Zomedica Corp (NYSE American: ZOM) supports clinical veterinarians by developing medical technologies that help diagnose and treat companion animals. The company is based in Ann Arbor, Michigan. Their flagship product is Truforma: a groundbreaking diagnostic biosensor platform for the detection of different ailments in both dogs and cats.
While their testing and the diagnostic platform are indeed incredible, the technology is very complex. The Zomedica team asked Zooka to create a video that explained their new product to investors, partners, and customers so that everyone could appreciate its awesomeness.
The Zooka team conducted a live video shoot and combined that with animated graphics to tell the story. The most complex sections were rendered in 3D animation so that the viewer can see and understand what is happening at a microscopic level.
The video has been used extensively to help both the medical and the financial community understand and appreciate their new product.
The project included:
- Understanding their technology
- Live-action video shoot on location
- Voice over recording
- Music Selection and licensing
- 2D and 3D animation