Healthcare Technology

Zomedica Corp (NYSE American: ZOM) supports clinical veterinarians by developing medical technologies that help diagnose and treat companion animals. The company is based in Ann Arbor, Michigan. Their flagship product is Truforma: a groundbreaking diagnostic biosensor platform for the detection of different ailments in both dogs and cats. 

While their testing and the diagnostic platform are indeed incredible, the technology is very complex. The Zomedica team asked Zooka to create a video that explained their new product to investors, partners, and customers so that everyone could appreciate its awesomeness.

The Zooka team conducted a live video shoot and combined that with animated graphics to tell the story. The most complex sections were rendered in 3D animation so that the viewer can see and understand what is happening at a microscopic level.  

The video has been used extensively to help both the medical and the financial community understand and appreciate their new product.

The project included:

  • Understanding their technology
  • Scriptwriting
  • Storyboarding
  • Live-action video shoot on location
  • Voice over recording
  • Music Selection and licensing
  • 2D and 3D animation
Zomedica logo

Our Process

Communication Goal

Good video production starts with defining, in plain terms, what you want the viewer to learn and or to do.


Armed with the communication goals, our writing team will create a script that tells the story with a clear build of ideas. This script helps determine run-time and cost.


After the script is approved, we’ll create a detailed storyboard that clearly defines the visuals that will appear on the screen. For Live shoots, this includes a detailed shot list.


After the storyboard is approved we’ll shoot live-action scenes or create the art assets used in an animated video. We’ll combine a voice-over and music as needed.


Lastly, we’ll work with you to publish the video on the targeted platforms. In most cases, we recommended including closed captions.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.