Horse and Sand is a California lifestyle brand and producer of artisan small-batch margaritas.
The first recipes were created on a small farm in Sonoma California and served at equestrian shows. Blending a love of the beach and horses, Horse & Sand is a rustic luxury brand that embodies a unique mix of bougie casual that is Northern California.
We worked with the founder to understand the brand and her vision for the company’s future. Using our Zooka 3P’s methodology, we worked with her to define the company’s brand pillars, brand personality, and brand promise.
By clearly defining the brand’s core elements, in language that business people can understand, everyone involved had a shared understanding of what the brand should be.
In addition to a logo, we created product labels for their entire line of tasty beverages.