Hand-Crafted Margaritas

Horse and Sand is a California lifestyle brand and producer of artisan small-batch margaritas.

The first recipes were created on a small farm in Sonoma California and served at equestrian shows.  Blending a love of the beach and horses, Horse & Sand is a rustic luxury brand that embodies a unique mix of bougie casual that is Northern California.

We worked with the founder to understand the brand and her vision for the company’s future.  Using our Zooka 3P’s methodology, we worked with her to define the company’s brand pillars, brand personality, and brand promise.

By clearly defining the brand’s core elements, in language that business people can understand, everyone involved had a shared understanding of what the brand should be.

In addition to a logo, we created product labels for their entire line of tasty beverages.

Horse & Sand logo

The Zooka 3Ps™ Branding Process

Through a series of workshops and exercises, we work with stakeholders to explore your Pillars, Personality, and Promise.

Audience Analysis

We start with a workshop where we understand the needs and desires of your customer

Competitor Analysis

It is important to understand how your competitors position themselves – this ensures you can be unique and different

Pillars, Personality, & Promise (3Ps™)

The Core of our Methodology involves defining the brand values (pillars) and personality of your brand. This is more than that what and how of your company but WHY people should join your tribe. This culminates in a brand promise


Armed with a shared understanding of the 3Ps, we can proceed with the design

Horse & Sand logo

The Logo

The company’s products are handcrafted so the logo needed a natural hand-drawn style. The waving mane captures elements of ocean and California beaches.  Combined with a sleek typeface, the logo embodies the brand’s bougie, rustic, casual, luxury style.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.