Increasing Online Sales

Earl B. Olson started raising turkeys in 1940. He steadily grew his business and in 1953 named the brand Jennie-O, after his daughter, Jennifer.  Since then, Jennie-O Turkey has grown to be one of the largest producers of turkey products in North America selling hundreds of different retail SKUs

Today, online sales through retailers like Amazon Fresh and are important sources of revenue.  This online grocery space is highly competitive. Written and image content determine where you appear in-store search results and have a major impact on sales.

The brand team asked for Zooka’s help creating product titles, product descriptions, and image assets that would help drive sales and reinforce brand equity.

Using online tools to help understand consumer search and shopping behavior, we re-wrote all of their online content and created all new images for all of their products.  The resulting assets helped make Jennie-O products get found, and help drive sales.

Our Process

Compelling Content

We capture your brand voice but use concise language to quickly communicate your message.

User-Friendly Info

Uniform eCommerce tiles across brand products make it easy for consumers to find the information they are looking for.

Award-Winning Design

Our team of talented designers will create compelling on-brand imagery to support your sales goals.

Sample ecommerce page for Jennie O
Main ecommerce image for Jennie O product
Ecommerce image with calorie information for Jennie O
Ecommerce image showing product ingredients
Ecommerce image with protein content in Jennie O product
Ecommerce image for Jennie O with caption premium seasoned
Ecommerce image showing nutrition facts for jennie o product
Ecommerce image showing product size
Ecommerce image with the text Make the Switch

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.