Increasing Online Sales
Earl B. Olson started raising turkeys in 1940. He steadily grew his business and in 1953 named the brand Jennie-O, after his daughter, Jennifer. Since then, Jennie-O Turkey has grown to be one of the largest producers of turkey products in North America selling hundreds of different retail SKUs
Today, online sales through retailers like Amazon Fresh and Walmart.com are important sources of revenue. This online grocery space is highly competitive. Written and image content determine where you appear in-store search results and have a major impact on sales.
The brand team asked for Zooka’s help creating product titles, product descriptions, and image assets that would help drive sales and reinforce brand equity.
Using online tools to help understand consumer search and shopping behavior, we re-wrote all of their online content and created all new images for all of their products. The resulting assets helped make Jennie-O products get found, and help drive sales.