Scent based products can pose a unique challenge to digital. How do you help the consumer understand and appreciate what something smells like? The answer is amazing photography. A core component of the design experience would be rich photography that celebrated the scents and emotions of each fragrance.
The new site was written and developed to increase its ability to attract organic search (SEO). THe new site also included a “where to buy” feature as well as online reviews via PowerReviews.
The Brand team was so pleased with our work, after completing the new site they invited us to redesign the Canadian site which featured different products and had dual language (English and French) requirements.