Connecting Everything Everywhere All at Once
One of the biggest challenges that clients in the consumer electronics industry face is explaining their often-complicated products in a simple way. We get it—you spend months, often years, developing a game-changing product. You know all the ins and outs of the cool technology and can’t wait to share it with the world.
The problem is consumers don’t always understand the technology, and frankly often don’t care. What drives a purchase is the ability to put yourself in the customer’s shoes to effectively communicate what will capture their attention—the benefits! And if you know anything about us, it’s that we love the challenge of simplifying complex information.
IO Gear is an electronics company that produces tech gadgets and electronic connectors for everyday consumers, as well as specialized electronics for schools, healthcare, military and government, which are often targets of cyber security threats.
Zooka helped IO Gear develop a new product detail page and ecommerce tiles that:
- Prioritized product benefits
- Highlighted key details and product specifications
- Made information easily digestible through strategic information architecture
- Positioned the product as a fierce competitor in the market