Connecting Everything Everywhere All at Once

One of the biggest challenges that clients in the consumer electronics industry face is explaining their often-complicated products in a simple way. We get it—you spend months, often years, developing a game-changing product. You know all the ins and outs of the cool technology and can’t wait to share it with the world.

The problem is consumers don’t always understand the technology, and frankly often don’t care. What drives a purchase is the ability to put yourself in the customer’s shoes to effectively communicate what will capture their attention—the benefits! And if you know anything about us, it’s that we love the challenge of simplifying complex information.

IO Gear is an electronics company that produces tech gadgets and electronic connectors for everyday consumers, as well as specialized electronics for schools, healthcare, military and government, which are often targets of cyber security threats.

Zooka helped IO Gear develop a new product detail page and ecommerce tiles that:

  • Prioritized product benefits
  • Highlighted key details and product specifications
  • Made information easily digestible through strategic information architecture
  • Positioned the product as a fierce competitor in the market

Our Process

Communication Goals

We’ll analyze your audience and map out communication goals for the site. This includes researching how people search for content like yours.

Strategy & Architecture

Every web page should answer a question. To help the site score well in SEO we’ll plan and organize the content based on user searches.

Compelling Content

Our copywriting team will write compelling copy that focuses on the benefits of your product while incorporating keywords.

Award-Winning Web Design

Our team of experts incorporates best practices for UI/UX, User Journey, as well as ADA compliance. We’ll create illustrations, images, icons, animations, and infographics that help tell your story.

Expert Web Development

Our Development team uses a responsive, mobile-first approach. In most cases, we develop on Word Press and host on Google Cloud.

QA, Testing, and Launch

In this final phase, we test using tools that emulate different browsers and operating systems to ensure they look amazing on any device.

Other Services

Zooka provides a complete set of integrated services to help brands drive awareness and sales. We combine strategy and creativity in a data-driven approach that generates amazing results.