Cranberry develops, manufactures, and distributes superior quality medical products for healthcare professionals to protect themselves against infections. Their products focus on comfort, strength, and effectiveness providing nothing but the best.

Future technology now

 

The Approach

The technology and design of disposable surgical mask hasn’t changed much at all since 1897 when it was first worn by surgeon Paul Berger during an operation in Paris. Cranberry’s 360 degree mask is one of the biggest leaps in design for the entire history of disposable surgical masks.

It was our job to expose this lack of progression and exemplify this giant leap in design. What better way to do that than to combine antiquated technologies with the most up-to-date film and motion graphic techniques technologies and softwares.

Take a glimpse of the future

Building the future

The smallest details make the biggest impact. We broke out our Elmo FP-C Dual 8mm projector (literally an antique) to capture authentic projection flicker and light leaks. The passage of time sequence accomplished in one take. We projected directly onto the generic medical mask as it was removed from the models face.

The Zooka team designed futuristic outfits and UIs to forge this visionary scene from scratch. The latest in tracking software was utilized to composite the user interfaces with the motions and gestures captured on the green screen cyclorama.

Services provided

  • Script Writing
  • Storyboarding
  • Costume Design
  • Videography
  • Voice Over Recording
  • 3D Modeling
  • 3D & 2D Animation
  • Post Production

The Outcome

The client was thoroughly impressed by the video’s final outcome and continues to feature it as their main highlight on the 360 product page. What we find impressive is the amount of views the video has received in comparison to other videos produced for Cranberry. With about 4,300 views it has 4 times the views of their 2nd best performing video.

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