To reach a new audience of connected Moms, the Purex team asked Zooka to design and build a multi-function mobile app. After brainstorming several different ways to help people with their laundry, we created a 3 part mobile app that includes:
Stain Guide – tips on how to remove 32 different stain types from 8 different fabrics
Fabric Care Guide – washing, drying, and care instructions
Label Decoder – decipher the 40 different symbols found on care labels
The app is a valuable resource for busy Moms on the go and has been downloaded thousands of times by people all over the world.
The iPhone app received a Gold Award from both the American Advertising Federation and the the NALC Impression Awards.